Using technology to reduce transport emissions - a cultural change required?

Using technology to reduce transport emissions - a cultural change required?

In my discussions with businesses, I find one of the main reasons for low adoption rates of video or web conferencing [to reduce business travel] is the concern of not knowing how to use the equipment, or worse still, having the equipment not work when you need to use it. Here is a recent recent story of how I made use of web conferencing simply because I had to! http://exchange.telstra.com.au/2010/05/07/clear-skies-for-virtual-meetings/