Carbon Management - Avoid
Written by: Sally Jungwirth of EPA Victoria
In the last two editions of Carbon Matters, we included a regular article about applying the EPA Carbon Management Principles to your business. This issue focuses on the third Carbon Management Principle: Avoid.

Avoiding greenhouse gas emissions will help your business reduce energy costs and carbon exposure and risk.
In this article, we explore four ways to approach avoiding emissions:
1. Measure to Avoid
The most effective way to avoid emissions is by first knowing where they come from, which is why 'Measure' is the first principle of the Carbon Management Principles. Once you know the source of the emissions, you can target your efforts toward those emissions 'weighing down' your business' carbon profile.
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Find more information on Measure, including EPA’s Greenhouse Inventory Management Plan. |
2. Using less costs less
Avoiding energy use saves you money by: lowering electricity and gas bills, avoiding the cost of sequestering emissions, and avoiding the cost of the potentially associated carbon permits.
You may be able to make a product with a smaller carbon Footprint – manufacturing it using a less energy-intensive process; substituting a material with less embodied energy; or designing it to last longer or use less energy when 'switched on' – whilst providing the same benefit to your customer.
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3. On-site or off-site (and how to avoid shifting burdens)
On-site emissions may not be your biggest opportunity to avoid greenhouse gas emissions. In the case of motor vehicles, a life cycle assessment of gasoline vehicles showed that 72% of its carbon emissions occur in driving1. So a measurement of carbon emissions at the car manufacturing plant alone will not reveal the biggest opportunities to avoid and reduce emissions. The UK Publicly Available Standard, PAS 2050, provides guidance to measure and communicate greenhouse gas emissions across the value chain, and will help you define an appropriate scope of measurement by taking a life cycle approach.
It is also important to consider the interrelationships between energy, water, waste and materials, and on-site and off-site. This is so your business doesn't just shift a burden in trying to avoid energy emissions – either to another environmental component, into your value (supply) chain, or a different geographic location.
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4. Creating business value in a different way
If you've maximised your ability to avoid emissions and waste in your current business operation, the next step is to reconsider your design and planning to create more business value.
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Conclusion
The first three approaches listed (measure to avoid, using less costs less, on-site or off-site) show us that avoiding emissions can be achieved through process re-engineering, material substitution or waste reduction. However, for your business to thrive in a carbon constrained economy your business will need to create value in new ways or through new business; addressed by the final approach outlined in this article – creating business value in a different way.
To find out more on how to avoid emissions, please visit: http://www.epa.vic.gov.au/climate-change/carbon-management/default.asp#principles
1 http://www.allbusiness.com/transportation/motor-vehicle-manufacturing/351606-1.html
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