In my discussions with businesses, I find one of the main reasons for low adoption rates of video or web conferencing [to reduce business travel] is the concern of not knowing how to use the equipment, or worse still, having the equipment not work when you need to use it. Here is a recent recent story of how I made use of web conferencing simply because I had to! http://exchange.telstra.com.au/2010/05/07/clear-skies-for-virtual-meetings/
Climate change is one of the greatest challenges of our time; society will need to re-think the way we live and the products we buy. This movement will require a significant shift in our use of natural resources and the technologies we draw upon.